Freshmen (Fall)
Course Code
Course Name
Units
MMGT499
INTRODUCTION TO QUANTITATIVE BUSINESS ANALYSIS
1
MFIN499
PRINCIPLES OF FINANCE
1
ECON499
PRINCIPLES OF ECONOMICS
1
MACT490
PRINCIPLES OF ACCOUNTING
1
MMKT512
MARKETING MANAGEMENT
3
MMGT511
ADVANCED QUANTITATIVE BUSINESS ANALYSIS
3
MMKT513
CONSUMER BEHAVIOR
3
Total : 13
Freshmen (Spring)
Course Code
Course Name
Units
MMKT521
MARKETING RESEARCH
3
MMKT522
INTEGRATED MARKETING COMMUNICATION STRATEGIES
3
MMKT523
CHANNELS AND RETAIL MANAGEMENT
3
Total : 9
Sophomore (Fall)
Course Code
Course Name
Units
MMKT531
DIGITAL AND SOCIAL MEDIA MARKETING STRATEGIES
3
MMKT532
BRAND MANAGEMENT
3
MMKT533
MARKETING ANALYTICS
3
Total : 9
Sophomore (Spring)
Course Code
Course Name
Units
MMKT541
STRATEGIC MARKETING MANAGEMENT
3
MMKT542
MARKETING MANAGEMENT PROJECT
3
MMKT543
MANAGING E-COMMERCE
3
Total : 9
Plan Total: 36
Total Number of Courses : 16